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Photographer: Morning Brew | Source: Unsplash For a successful and competitive business, it is essential to adapt to changing trends in the global market. Companies capable of doing so are more likely to progress and grow its revenue as compared to those lacking flexibility in their system to change. Embracing new technologies at the right time is a crucial step in business success. Digital transformation acts as a foundation in typical business progress. It’s a process through which businesses make use of digital technologies to create or improve business processes, improve revenue, and customer satisfaction. Consider the successful example of Netflix offering digital streaming to its customers. They acquired the desired change and offered a digital solution to its customers leading to their success journey. Target, a well known national brand is another good example in the retail business extending its online presence by catch.com.au and enabling Click and Collect at their outlets...

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