eCommerce is shifting to live video shopping, Source: pexels.com/@shvets-production “You can’t sell anything if you can’t tell anything”- Beth Comstock A big trend we're starting to see is that of live video buying. People are becoming more accustomed to experiencing their wish list products through videos and live-streaming platforms, which means that they want the same level of satisfaction as with using the product in real-time. The modern consumer’s see-now-want-now mindset is driving the trend of live video shopping that we see sweeping across both e-commerce and online shopping platforms. E-commerce and video live-streaming has created a brand new way for merchants to communicate and interact with their customers. Rather than having potential buyers read product descriptions and searching the internet for reviews, they can now join a video broadcast (or "live shoppable experience" as we like to call it) where the host can showcase products in person, talk about th...