If you want to grow your business, content marketing is important but planning that content carefully is a must! Most people misinterpret the requirements of online presence and populate their online platform (website, social media, blog) with lots of irrelevant posts which doesn't give a nice impact at all. This, instead of building a balanced and well-defined business profile, ends in leaving the audience confused. Planning your content marketing strategy. Who is your target audience Your target audience is the group of people you want to reach with your content. When planning your content marketing strategy, it's important to consider who you want to reach, as this will help you determine what kind of content will resonate with them. To identify your target audience, ask yourself the following questions: - Who are you trying to reach with your content? - What are their demographics (age, gender, location, etc)? - What are their interests? - What are their needs? - What are