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Source: Unsplash “I am already engaged in social media marketing but it’s not leading sales” “I want to strengthen my client base via social media. Help me!” “it’s all about LIKES and FOLLOWING” People are inclined to see the instant result of everything. The same is the case with social media marketing . No one can deny the importance of social media nowadays. It is important, but, honestly, you have 200 other tasks to complete every day. If you are using social media platforms for marketing, your likes may be increasing, but it is hard to justify the work if it’s not generating the required sales. It is just not only about likes and following, it's about generating leads, building customers' hearts, and finally making them buy services from you. Running a successful social media marketing is not as simple as it seems to be. Most the people start but it never actually led them to increased sales. It is a lot of work — engaging in Facebook groups, researching the right hashtags

eCommerce is shifting to live video shopping, Source: pexels.com/@shvets-production “You can’t sell anything if you can’t tell anything”- Beth Comstock A big trend we're starting to see is that of live video buying. People are becoming more accustomed to experiencing their wish list products through videos and live-streaming platforms, which means that they want the same level of satisfaction as with using the product in real-time. The modern consumer’s see-now-want-now mindset is driving the trend of live video shopping that we see sweeping across both e-commerce and online shopping platforms. E-commerce and video live-streaming has created a brand new way for merchants to communicate and interact with their customers. Rather than having potential buyers read product descriptions and searching the internet for reviews, they can now join a video broadcast (or "live shoppable experience" as we like to call it) where the host can showcase products in person, talk about th