We get asked all the time, “why should a business opt for Digital Signage over ‘cheaper’ traditional print media?” This question often comes from a preconceived notion that digital signage is costly and has a higher barrier to entry. The facts could not be farther from the truth. Today, digital signage platforms are easy to set up and provide increased ROI for the businesses that adopt them. Discover how digital signage can save you money and increase productivity for your business with 5-key features Digital Signage has over print media. ROI Let’s not waste too much time beating around the bush. Companies are in the business of making money. If a solution does not contribute to that goal, then it is pretty useless. If you are currently using print media to advertise products, promote events, or stay connected with your employees and customers; a lot of money is wasted every time the messages need to change. Luckily, you do not have to worry about that with digital signage. The only co