Cloud Signage

Source: Facebook Last week I came across this amazing Digital Marketing Strategy which will add immense value to your business. So, I thought to share it in this blog. If you own a small business, then you surely will be looking for new and innovative ways to attract more customers and get more views on social media platforms. If you have a store with a physical address and you want to increase the audience reach, attract more customers, making your business useful and desirable to them, then this technique surely will benefit you a lot. It's Facebook Wi-Fi. What is Facebook Wi-Fi? Facebook Wi-Fi allows your customer to avail free Wi-Fi after they check in to your business FB. Once they check-in, the information appears in their news feed and is visible to friends and family hence a wider audience to reach. The reasons why this is beneficial are as follow: Social Proof : One of the important forms of marketing is social proof from trusted ones. Buying decisions are affected by what...

IT Modernization is a must-have for all businesses As the world continues to become more digital in every way, it is getting increasingly important that businesses adopt a digital-first attitude. Fast working and nimble systems that can keep up with changing technologies on either side of the spectrum from software to hardware are becoming vital to survival in today's world of business. The truth is that nobody could have predicted the massive switch to digital that we’ve seen over the last decade. The rate at which people around the world now use digital platforms as a way to connect, share content, and learn about products and services shows just how fast this industry has developed over time. IT affects a business's ability to function and survive, so every company needs a strategy that takes into account the adoption of new technologies. This can be accomplished through training as well as hiring IT specialists with strategic implementation in mind, who will incorporat...

Website for your business build credibility and improves your visibility on the web, source: Jumpstory Website is one of the most important elements of your digital presence on the web. It is quite normal that whenever you come across a certain brand, you search its website and see social media pages. Brands with managed and active social media presence automatically win the race. If you are into a business, then you know that online marketing is important to get the word out of your brand and products. In this world, where the trend is rapidly shifting to online buying and selling, having a website is a MUST for businesses since this is how you will be showcasing your products and services to your potential customers. If you do not own a website, then you may be losing a lot of potential customers and you are missing out on a lot of opportunities. Characteristics of a good website Personalizing the website according to your customer needs and business scope is highly important. It ...

Good SEO helps to boost your website traffic In the technical landscape, businesses have realized that they need to accelerate their digital transformation . About 62.5% of the world’s population uses the Internet , making it extremely important for businesses to have a strong Digital Marketing Strategy. With as many websites as people around the globe, it is getting difficult to cut through your voice. The digital landscape is getting highly competitive. The business not only needs an attractive website but relevant content. This requires understanding the goals of your website and your audience's needs. The goals may vary in nature. It may be to get more traffic, generate leads from the website, user-friendly experience, etc. If the website is not optimized for keywords that people search via search engines, then it is likely that website might not be ranked and getting the intended audience. There is no need to invest in digital marketing if you are unable to get customers ...