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Showing posts from May, 2022

How to Sell Online Engagement to a Skeptic

Skeptics are the people who don’t believe something is true unless they see the evidence. “You can never go wrong by investing in communities and the human beings within them.” – Pam Moore As a digital marketing service provider company, while marketing our services we often find people who say: "We tried content marketing and it doesn't work" "We're doing content marketing already" "Why should I share my company's expertise, it's proprietary" This might be due to low-level marketing agency who just for the sake of online presence creates a bunch of marketing stuff about their products or company and after 6 or 12 months, they realize that this scheme isn’t working. Some marketers also think that taking a picture and posting it on media is fine for them. Though they desperately want to grow their manufacturing businesses but don't know how to grow more than 3% to 7% in this modern age defined by global competition and commoditized ...

The Must-Haves Of A Top Quality Website

" A quality website, your organization’s front door " is a phrase unmatched among many aspects of marketing. In this ever-changing world of digital transformation , the website is a must-have for every business that wishes to strive in the ups and downs of changing time. A quality website not only derives traffic via organic search but also it is able to convert the visitor's stats to an engaged audience and for an eCommerce store, we say to a regular customer. You need a website that breaks through the other businesses’ websites with the same niche. How do you design one? Let’s take a look at some points that can really help you out with a great-looking website. 1. Well Designed and Functional: A design should reflect the company, its products and services, and ultimately the brand. some business needs a soft look for their website while some are more inclined to adopt a hard and strong presence. It depends on the business niche and ultimately the business person’s cho...

Build A Successful Ecommerce Store

The year 2021 brought new challenges because of the Covid-19 pandemic. The disruption forced many businesses to adapt to business transformation , producing a change in the way the people live, work, and shop in new circumstances. This has given an immense opportunity to the eCommerce industry to grow and flourish manifolds. Ecommerce stats Right across the 2021 calendar year, Australians turned to online shopping like never before. Australians spent a record $62.3 billion online, with 9.2 million Australian households shopping online . Not only in Australia, but the trend of online shopping has gained momentum worldwide. In 2020, over two billion people purchased goods or services online, and during the same year,  e-retail sales surpassed 4.2 trillion U.S. dollars worldwide . It's evident the pandemic has changed the way we shop, and new habits formed over the past two years are now firmly ingrained. Throughout the 2021 calendar year, shoppers bought from a broader cross-secti...