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Showing posts from September, 2022

The Social Media Success Factor: How to Measure Your Companys Success on Social Media

Social Media is gaining ground when it comes to increasing sales and generating leads for your business Social media is a critical tool for businesses of all sizes. Whether it be to reach new customers, promote your brand , or just stay top of mind, social media has the ability to impact your business. However, measuring success on social media can be difficult and time-consuming. That’s where customer research comes in. By understanding how your audience interacts with your social media platforms, you can create more effective content and measure the results quickly and easily. Why Social Media is Important for Company Success Social media is a way for companies to connect with their customers and followers. It allows them to share updates, insights, and stories about their business with the world. Social media also allows customers and followers to interact with each other, which can help build relationships and confidence between businesses and their customers. What Are the Differen...

Selling the Invisible- A guide to market service-based business

When you need a plumbing or handyman job done at home, the first thing you'll probably do is go online and search for service providers in your area. This will give you a list of 4-5 different options to choose from. But how do you know which one to choose? One way to narrow down your options is to look for reviews and see how active they are online. You check their website and search them on social media to see how professional and accessible they are. Ultimately, you'll want to choose the business with good customer service, a good overall online presence , and a reachable email/phone number. Why marketing a service-based business is different? Marketing a service-based business can be tricky because it's not always easy to market something that is not quantifiable or tangible. When you're advertising a service, you must find a way to let potential customers know what your business does and how it can help them without being able to show them the product in person....