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Local marketing is essential for small businesses that want to increase their visibility and reach new potential customers. By investing in local marketing initiatives, small businesses can expand their reach, attract new customers, and grow their business. What is local marketing? Local marketing is targeting an audience near your business. The goal of a local marketing strategy is to increase conversions by targeting potential customers who are in close proximity. Local marketing can also help you to be more efficient with your marketing budget by focusing your efforts on a specific group of people. What types of businesses benefit from local marketing? Local marketing can be beneficial for various types of businesses that rely on attracting customers from a specific geographical area including, restaurants, retail stores, brick-and-mortar stores, professional services, home services, and local events. Just because you're not focused on local doesn't mean you can't bene...

Digital Marketing Strategist relaxing while AI does the task: Souce Dalle-2 "The more you know, the more you know you don't know." –John Paul Warr en This is particularly true for social media because of the dynamic trends emerging in the market day to day. Social media has become an essential part of every business's marketing strategy. It offers a cost-effective way to reach out to potential customers, build brand awareness, and engage with your target audience. However, with so many businesses vying for attention on social media, it can be challenging to stand out from the crowd. This is where AI comes in. AI, or artificial intelligence, has the potential to revolutionize the way businesses approach social media marketing . AI can help businesses to understand their audience better, create more personalized content, and automate various aspects of their social media marketing efforts. In this blog post, we'll explore six ways in which AI can help businesse...

Social media platforms are great marketing platforms but what happens if your account gets hacked? Here are the tips which will not only guide you on how to recover the hacked account but make it safe for the future too. FB notification to the owner whose account has been compromised If your social media account is hacked, it is important to take immediate action to regain control and prevent further damage. Here are the steps you can take: 1. Change your password When you realize your account has been hacked, change your password immediately. Use a strong, unique password that you have not used before. Follow the best practices of setting a new password. Password should include uppercase, lowercase, characters and numerals. Use the password vault to save the password. 2. Check your connected accounts If you use the same password for other accounts, change those passwords too. Also, check if any connected accounts or services have been compromised, and update their passwords. 3. Conta...