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Incorporating Mobile Marketing in your Businesses’ Digital Marketing strategy

Photographer: Maxim Ilyahov | Source: Unsplash The world is progressing at a fast pace. As the workplaces are growing use of technology, there is a drastic shift in how people spend their leisure time. It’s interesting to figure out how people like to spend the day and which technology is used by them the most. According to GSMA real-time intelligence data , there are now over 10.47 Billi on mobile connections worldwide, which surpasses the current world population of 7.92 Billion implied by UN digital analyst estimates. This data means there are 2.55 billion more mobile connections than people worldwide . Smartphone usage statistics suggest that an average person spends 2 hours and 51 minutes per day on their mobile device. What’s more, 22% of us check our phones every 10 minutes , and 51% of users look at them a few times per hour! The use of mobile is increasing, irrespective of gender and age. Thus, it has become important to create omnichannel engagement for the users. Th...

COVID-19 and Businesses, Response towards crises

Technology has changed manifolds. We all have witnessed the way businesses are reshaped during Covid-19. From conventional businesses to grocery stores and even pizza shops are realizing the importance of online presence and digital marketing strategy. We see that businesses are putting extra effort to stay in the competition and keep pace with the ‘new normal. In the world of digitalization, there is always a change and there is always more to do. To remain ahead in the competition and win the ground, it is vital for your organization to update its digital landscape! It requires re-modeling your business with correct technology and the right place and the right time. Unilakes help Businesses Transform Unilakes Technology is helping businesses to embrace digitalization and transform their processes with the help of the latest technology that makes the business grow rapidly. We set a digital profile of a company no matter where it is in the journey. Unilakes not only delivers the tech...

Regional Small Business and Pandemic Challenges in Western Australian

On 27 January, KBCCI and Business Local hosted a roundtable luncheon for our members so that they could share their experiences and raise issues directly with the Minister for Small Business Hon Don Punch, MLA. Over 30 members provided vital feedback to the Minister and we are confident that our regional voice was heard and there will be some positive outcomes from the discussion. Mr. Don Punch delivered a motivational speech to the local business community and revealed the provincial government's plans to address pandemic challenges. Don Punch, Member for Bunbury and Minister for Disability Services; Fisheries; Small Business; Seniors and Ageing The local business leaders highlighted the challenges they are facing due to the recent mandatory COVID vaccination mandate. Many businesses are facing a forced closure due to the unavailability of vaccinated staff and rection faced from the customer due to the COVID vaccination mandate. During Q&A session, the local business communit...

Importance of Online Presence for your Startup Business

Photographer: Marissa Demuner | Source: Unsplash In today’s digitized world where we search for almost everything before purchasing, having an online presence is inevitable to any business - especially a startup business. Think about it, how often do you purchase items, pick a restaurant or a bar based on the results of your online search or reviews? Do you prefer a brand or a place over another just because it is “more visible” in your online search and has “good online reviews”? Does that make it a more “reliable” and “better” choice for you? Well, that is exactly how essential an online presence is to any business! An online presence gives your startup business an ideal platform to make yourself visible to consumers. It enables you to introduce your business in the best possible way and set yourself apart from your competitors. According to a Salesforce survey , 85% of consumers search online before purchasing anything with 74% using websites and 38% relying on social media channel...

HOW TO MAKE YOUR BUSINESS DREAMS A REALITY

Photographer: Razvan Chisu | Source: Unsplash Dream big and stay happy! That is what we all seek in our careers and life. We want to be successful, ambitious, happy, and prospering in our fields. We want to move ahead in our careers and build lasting connections on our way to success. But all great things start with a dream. A dream to achieve greatness and make things a success. It belongs to those who dare to imagine and believe in its possibility and themselves. So dream beyond boundaries, believe it, and turn it into a reality At Unilakes , we strive to make your business dreams come alive through technology and digital adaptation. Our vision is to enable enterprises of the future with sustainable business processes, optimized digital presence, and a fully equipped workforce. If you are worried about how to pursue your business dreams and achieve them, we have a few important tips to help you along the way and how we at Unilakes can help you get started. BELIEVE IN YOURSELF Walt...

WHY CHOOSE DIGITAL SIGNAGE?

We get asked all the time, “why should a business opt for Digital Signage over ‘cheaper’ traditional print media?” This question often comes from a preconceived notion that digital signage is costly and has a higher barrier to entry. The facts could not be farther from the truth. Today, digital signage platforms are easy to set up and provide increased ROI for the businesses that adopt them. Discover how digital signage can save you money and increase productivity for your business with 5-key features Digital Signage has over print media. ROI Let’s not waste too much time beating around the bush. Companies are in the business of making money. If a solution does not contribute to that goal, then it is pretty useless. If you are currently using print media to advertise products, promote events, or stay connected with your employees and customers; a lot of money is wasted every time the messages need to change. Luckily, you do not have to worry about that with digital signage. The only co...