What is an Online Content Manager?

Photographer: Austin Distel | Source: Unsplash

A content management system (CMS) is a software application or set of related programs that are used to create and manage digital content. CMSes are typically used for enterprise content management (ECM) and web content management (WCM). An ECM facilitates collaboration in the workplace by integrating document management, digital asset management and records retention functionalities, and providing end users with role-based access to the organization's digital assets. A WCM facilitates collaborative authoring for websites. ECM software often includes a WCM publishing functionality, but ECM webpages typically remain behind the organization's firewall.  

Both enterprise content management and web content management systems have two components: a content management application (CMA) and a content delivery application (CDA). The CMA is a graphical user interface (GUI) that allows the user to control the design, creation, modification and removal of content from a website without needing to know anything about HTML.  The CDA component provides the back-end services that support management and delivery of the content once it has been created in the CMA.

Features of CMSes

Features can vary amongst the various CMS offerings, but the core functions are often considered to be indexing, search and retrieval, format management, revision control and publishing.

• Intuitive indexing, search and retrieval features index all data for easy access through search functions and allow users to search by attributes such as publication dates, keywords or author.
• Format management facilitates turn scanned paper documents and legacy electronic documents into HTML or PDF documents.
• Revision features allow content to be updated and edited after initial publication. Revision control also tracks any changes made to files by individuals.
• Publishing functionality allows individuals to use a template or a set of templates approved by the organization, as well as wizards and other tools to create or modify content.

A CMS may also provide tools for one-to-one marketing. One-to-one marketing is the ability of a website to tailor its content and advertising to a user's specific characteristics using information provided by the user or gathered by the site -- for instance, a particular user's page sequence pattern. For example, if the user visited a search engine and searched for digital camera, the advertising banners would feature businesses that sell digital cameras instead of businesses that sell garden products.

Content management systems
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Other popular features of CMSes include:

• SEO-friendly URLs
• Integrated and online help, including discussion boards
• Group-based permission systems
• Full template support and customizable templates
• Easy wizard-based install and versioning procedures
• Admin panel with multiple language support
• Content hierarchy with unlimited depth and size
• Minimal server requirements
• Integrated file managers
• Integrated audit logs

Choosing a CMS

There is almost no limit to the factors that must be considered before an organization decides to invest in a CMS. There are a few basic functionalities to always look for, such as an easy-to-use editor interface  and intelligent search capabilities. However, for some organizations, the software they use depends on certain requirements.

For example, consider the organization's size and geographic dispersion. The CMS administrator must know how many people will be utilizing the application, whether the CMS will require multilanguage support and what size support team will be needed to maintain operations. It's also important to consider the level of control both administrators and end users will have when using the CMS. The diversity of the electronic data forms used within an organization must also be considered. All types of digital content should be indexed easily.

CMS software vendors

There is a huge number of both free and subscription-based CMS offerings available for personal and enterprise use. The following are just a few examples of CMS platform providers:

• Cloudsignage.com -- Linux based platform, full SaaS model, available on a subscription basis. powerfull content editor, support API & JSON content plugins. 100's of free widgets make the user more confident to manipulate data in any direction.
• SharePoint -- A collection of cloud- and web-based technologies that makes it easy to store, share and manage digital information within an organization.
• Documentum -- Provides tools for storing and retrieving content rapidly, and is known for its fine-grained access control.
• M-Files -- Uses a meta-tag-based approach to managing electronic documents.
• Joomla -- A free and open source WCMS built on an MVC framework. Joomla is written in PHP and offers features such as caching, RSS feeds, blogs, search and support for language internationalization.
• WordPress -- Another free and open source WCMS based on PHP and MySQL. WordPress can be utilized as part of an internet hosting service (WordPress.com), or it can be deployed on a local computer to act as its own web server (WordPress.org). It is highly customizable with a large amount of themes and plugins available. It is immensely popular amongst the blogging community.
• DNN - Provides marketers with the content management tools they need to easily access all of their digital assets regardless of where they are stored, publish content to any online channel, personalize it to each visitor and measure its effectiveness.

Courtesy: Margaret Rouse